After the launch of some of the most successful products in the market like Windows XP, Windows 7, Microsoft Office, SkyDrive etc. the organization has launched a new logo for itself. Microsoft has redesigned the logo after 25 years i.e. after 1987 at the opening of new Boston store with 4 colored squares depicting the success story of its products.
Microsoft launched the new logo just 2 months before the launch of new operating system, Windows Phone 8. The logo will be used on Microsoft.com site – the 10th most visited site of the world. The logo is designed using two components logotype and symbol. Microsoft has used Segoe font (the same font used in products of Microsoft and their marketing communications) to create the logotype. While the symbol created is depicting the modern digital world with diverse portfolio of products offered by the company.
As per told by the company the new logo will be used in all Microsoft stores and Microsoft’s Television ads globally in the coming months. The technical bloggers and writers are comparing the old logo with the new one, and the outcome is some mixed reviews. Some say that the new logo is unsettling while others believe it the starting of a new era of Microsoft and technology. Readers we would love too know your reviews as well about this new logo, please do share.
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